Here For You, 2025
Commissioned by Seattle Public LibraryI was hired by the Seattle Public Library to photograph six branches highlighting each’s space, vibe, and personality for their “Here For You” campaign. The goal of the campaign was to increase Library awareness and promote library card sign- ups. By using illustrations and photography, collectible postcards were created for each brand spotlighting the branch's beautiful space and unique collections in a collage format — encouraging patrons to visit their locations, find "their" branch and gather cool cards and stamps along the way. Artists were hired to create the collages in each postcard.
Pulling from my design background, I approched the project as a site analysis, using photography to evaluate the physical, environmental, and cultural context of each branch. Since the final photos were going to be used as assets for the collages, I wanted the final images to be detailed, yet minimal so they could be easlily cut and placed in a collage, replicated as vertors, used as grids, and/or could inspire the color palette and overall feel of the final design. In each location, I looked for patterns and symbols that could be recognized by patrions of each branch and that could crete a cohesive look throughout, which helped me deciding in the final theme and selection of photographs.
HIGHPOINT
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DELRIDGE
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MADRONA-SALLY GOLDMARK
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